The upside of fewer ads on TV

It hit me this weekend: We are not being overwhelmed by campaign ads this fall.

President Obama and Mitt Romney are bombarding the airwaves with TV spots in many states with larger populations and where the decision is up for grabs. That’s not the case in South Dakota, which has been consistently Republican since 1968.

Neither the Republicans nor the Democrats will try here. We’re like an easy opponent at a homecoming football game. The decision is being taken for granted. We will go reliably red.

The lack of a contested presidential race in good ol’ S.D. disappoints political junkies and the media, which loves a horse race to root on. But it’s a blessing for the TV-viewing public, which can sit back and enjoy its movies, shows and games without hearing from Barack and Mitt.

We were supposed to get a bit of a break in our congressional race. Democrat Matt Varilek reportedly pulled his ads from the airwaves this week, but I just saw one during the KELO 6 p.m. news Monday night.

Rep. Kristi Noem and the South Dakota Republican Party thought the enemy had surrendered the air to them, so they celebrated for a day or two.

Noem has a new ad on the air and more to come.¬†She has a large edge in money on Varilek, so we won’t be home-free in TV for the closing days of the race. Several times a day, Noem will continue to ride horses, appear with her adorable kids and show frustration with those dang government boneheads in Washington, D.C.

Meanwhile, the ever-earnest Varilek will show up in both a dark suit and tie, looking leader-like, and his open-collared shirt, when he seeks the regular guy look while tossing horseshoes and ducking cattle and their droppings.

We’re not ad-free, but hey, it could be worse. We could be Ohio.

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